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BROOKLINE

MOM AND POPS:

FAMILY

by Debra Filcman

 

- Family tiffs threaten longtime businesses in Brookline

- Time marches on

- A new generation takes over at Connelly's Hardware

A new generation takes over at Connelly's Hardware

Passing the torch

Kathleen Connelly's heirloom is also her livelihood. She bought Connelly Hardware from her father 17 years ago, and his memory lives on in her vocation. While she occasionally assisted her parents in the store as a child, her mother steered her away from the male-dominated field as a youngster, preferring to raise a future wife, mother, and, maybe, teacher. The younger Connelly's first real taste of the business, however, left her craving more.

"It occurred to me back then that if my father walked out...to get a sandwich or something, I wouldn't know what to do"
Kathleen Connelly

So years later, when she had the opportunity to fill in for an employee, she immediately grabbed hold-and didn't let go. Her parents were getting older and were looking to sell the business.

So she made a bid and bought the store, as well as the building that housed it, over a period of years.

"They made so many sacrifices over the years," says Connelly of her parents, as she whizzes from one customer to the next, wielding home improvement advice and artistic suggestions. "It's always nice to see someone you love appreciate it."

Connelly says she learned the business by listening to her father and observing his work, but the process took time, and she wasn't completely comfortable being alone in the store for several years.

"It occurred to me back then that if my father walked out...to get a sandwich or something, I wouldn't know what to do," she says.

Few changes have been made since her father's heyday, in adherence to the old adage, "if it ain't broke, don't fix it." Small innovations include renting part of the building space to the neighboring tavern, and re-merchandising stock.

But the important aspects of the business remain loyal to the senior Connelly's vision. This privately owned store's owner and sales associates are intimately familiar with their merchandise and techniques, and establish long-standing relationships with their customers.

"We know generations of customers," Connelly says. "I was stunned the other day when a customer's son walked in, and he was 6 feet tall. I remember when he was a baby."

DEBRA FILCMAN

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-Brookline's Economic Development Office

- Brookline Chamber of Commerce

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