| Time
marches on
When Barbara Yona Soifer was just 10 years old,
her father asked her dismantle a watch into its various components.
After completing the task with precision, she was given the honor
of naming the family's small new watch and jewelry shop-The Little
Swiss House-originally a 1950s Scollay Square establishment.
But when the
Boston Redevelopment Authority forced businesses out of Scollay
Square in favor of the new Government Center, the Soifers upped
and moved their shop (and home) to Brookline, where it has remained
ever since. Following her parents' deaths in 1976, the youngest
Soifer ultimately assumed ownership.
| "When
an old customer comes back, it's like seeing an old
friend; it's nice to know they remembered you and your
work." |
|
Barbara
Yona Soifer |
|
After immigrating
to Boston from Antwerp, Belgium, when Soifer was 5 years old, Soifer's
parents, Holocaust survivors, opened it to use the skill that her
father's family had honed for generations.
Soifer keeps the family legacy alive with the business
and adds her own special touch with the creation of the supplemental
service, Yona Jewelry Design Gallery, which creates and recreates
pieces of jewelry with either original designs or structures.
"This is the end of the line," Soifer
says defiantly, having no children to take over her life's work.
If her shop goes, it won't be the town's only loss.
Soifer is active in a wide variety of Brookline causes and often
is talked about as the town's most enthusiastic booster.
But she also notes the negatives. She is always
conscious of the high rents and taxes that she says "cripple"
Brookline's mom-and-pop shops, and laments the corporate chains
that take over storefront after storefront in the neighborhood.
"The Paper Source in Coolidge Corner used to
be four or five separate stores," she says. "Now that
The Pear Tree is going under, they are taking up that space as well."
So it's no surprise that Soifer is glad to pitch
in-her efforts include work with the Chamber of Commerce, Washington
Square Merchants' Association and Brookline Access Television (where
she hosts the program, "Hidden Talents"), Chamber of Commerce's
Business Areas Committee and the Boston Children's Theater. She
is also responsible for Brookline's First Light Festival, the annual
Washington Square Fair and the 18-foot Victorian clock which graces
the square's T stop.
But in spite of her many activities and contributions
to the town, Soifer continues to reflect on her roots, and is always
grateful that her father's business is still intact and remains
a staple in the community.
"When an old customer comes back-sometimes
I don't see them for years-it's like seeing an old friend; it's
nice to know they remembered you and your work."
While most customers are not currently in the market
for new and expensive pieces of jewelry, many will come in to have
an old piece repaired or redesigned.
Soifer acknowledges
the simple truth: Yona Design Gallery was a necessary addition to
the old shop. It offers customers a touch of the contemporary to
compliment the classic.
DEBRA
FILCMAN |