A colorful facelift for a neighborhood bodega
By Diana Schoberg
Guerrero of the Pimentel Market, 340 Centre St., says
he’s had no problems
with graffiti since his mural was painted last summer.
Guerrero, owner of Pimentel Market, leans over the counter as
he speaks, a cabinet filled with religious figurines side by
side with bottles of perfume. Bags of “Planta de amor” hang
on the wall behind him. Guerrero has just returned from a morning
at the market in Chelsea, buying products for the small corner
store he’s owned for three and a half years.
Guerrero decided to have the mural painted outside his store,
a vibrant green wall with four young women from four
different cultures welcoming customers inside. “I wanted
to have something different,” he says over the Spanish talk
radio blaring in the background. “Not just plain paint.”
The mural on the Pimentel Market gives a multicultural perspective.
The city used
to come and paint over graffiti on the wall, but has no longer
needed to since the mural has been painted. “Before
I did that, kids used to draw names,” Guerrero says. “Since
they see that, they respect it.”
He’s heard no complaints so far. “People just stopped
by to say how good it looked before it was even finished,” he
says. “Customerwise, has it brought more people in? Who knows,
director of the Hyde/Jackson Square Main Streets, says the new
mural reawakened awareness of the neighborhood bodega. “Hopefully,
that translates into curiosity by old customers or passersby curious
about what’s inside.”
A Profile of Businesses in Hyde/Jackson Square
are a total of 124 businesses, non-profit organizations
and government agencies
in the Hyde/Jackson
square business district.
• Approximately 1,700 people are employed.
• Businesses are small: Half of all businesses have three full-time
employees or less, while 20 percent have only one full time
employee or less.
• Businesses are young: Half of all businesses have been operating
from their current location for eight years or less.
Hyde/Jackson square business district profile prepared
by OKM Associates, Inc. Courtesy of Hyde/Jackson Square Main
police officer's memories of changes in Hyde Square over the past 30